The Case of the Disappearing Produce

On your next trip to the grocery store, instead of squeezing a tomato or smelling a cantaloupe, now you can simply check the barcode. At least that’s what designers of the new “Fresh Code” want you to do. Treehugger and Yanko Design reported on this nifty new invention, which actually fades over time to reveal the true age of a fruit or vegetable (see graphic below), taking away a lot of the guesswork that occurs in the produce section. We’d like to thank the creators of this possibly revolutionary disappearing barcode for almost doing our supermarket shopping for us.

graphic: Yanko Design