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Thursday, January 15, 2009 - 6:33 pm ET
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Join the Pound for Pound Challenge.

Talking about dieting and hunger in the same sentence somehow doesn’t seem right.

But what if you could lose weight and help feed the hungry at the same time?

That’s the idea behind a new campaign created by General Mills, NBC’s The Biggest Loser and the non-profit organization Feeding America.

It’s called the Pound for Pound Challenge because, for ever pound you lose, General Mills will donate 10 cents to Feeding America. That’s enough, apparently, to provide one pound of groceries to a local food bank.

Imagine all those 10 cents added together – just think of how many pounds of groceries Feeding America could provide for those without food.

 

All you have to do is take the pledge, start dieting (and of course exercising) and watch your lost pounds convert into pounds of groceries for those who desperately need them.

 

 

 

 

Of course, if you are one of those lucky people who don’t need to lose any weight, you can still become involved with the Pound for Pound Challenge  by…

  • Mailing-in the Pound For Pound lids and seals from specially-marked General Mills products. For every lid or seal mailed in, General Mills will donate 10 cents to Feeding America.
  • Donate directly to Feeding America, a network of more than 200 member food banks. As the nation’s leading charitable hunger-relief organization, Feeding America serves all 50 states, the District of Columbia and Puerto Rico.

All in all, the Pound for Pound Challenge sounds like a truly win-win situation.

What do you say?

Are you up for it?

11 Comments

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  1. By NICKEY
    476 days ago

    I WOULD LOVE TO HELP FEED AMERICA.

    Reply

  2. By NICKEY
    476 days ago

    IAM A 256 POUND LADY THAT WOULD LOVE TO HELP FEED AMERICA AND HELP ME AT THE SAME TIME.

    Reply

  3. By yuri
    477 days ago

    im really excited to loose 30 lbs! my girl friend says that we will get married once i can fit into the tux i wore to prom last year! this has been a huge blessing to me! thank you so much for your time.

    Reply

  4. By nathan hampton
    477 days ago

    lets loose weight! go us! for the first time im starting to feel like a man! ive been fat my whole life. a lot of people would say its because im an only child and kinda a mamas boy, but the truth is shes my best friend! shes been so inspirational through all this weight loss so this is for my mama & mamas every where! YES WE CAN!…. loose weight with your help! keep it going guys!…. almost lost 50lb.s

    Reply

  5. By yuri
    477 days ago

    i really like people! people are cool,i think people should drink water more…. its really good for you! also it helps weight loss and clears skin! so anyway i love you people! loose weight drink water!

    Reply

  6. By Joyce Leatherwood
    523 days ago

    Do you know if the PFP challenge will be in the Fall as well?

    Reply

  7. By fidesi flowers
    523 days ago

    I commited to lose 15pounds

    Reply

  8. By Dan
    584 days ago

    Thoughts about Obesity

    Obesity is when excess body fat accumulates in one to where this overgrowth makes the person unhealthy to varying degrees. Obesity is different than being overweight, as it is of a more serious concern. As measured by one’s body mass index (BMI), one’s BMI of 25 to 30 kg/m is considered overweight. If their BMI is 30 to 35 kg/m, they are class I obese, 35 to 40 BMI would be class II obese, and any BMI above 40 is class III obesity. Presently, with obesity affecting children progressively more, the issue of obesity has become a serious public health concern.
    Approximately half of all children under the age of 12 are either obese are overweight. About twenty percent of children ages 2 to 5 years old are either obese are overweight. Worldwide, nearly one and a half billion people are either obese or overweight. In the United States, about one third of adults are either obese or overweight. It is now predicted that, for the first time in about 150 years, our life expectancy is suppose to decline.
    Morbid obesity is defined as one who has a body mass index of 30 kg/m or greater, and this surgery, along with the three other types of surgery for morbid obesity, should be considered a last resort after all other methods to reduce the patient’s weight have chronically failed. Morbid obesity greatly affects the health of the patient in a very negative way. It has about 10 co-morbidities that can develop if the situation is not corrected. Some if not most of these co-morbidities are life-threatening.
    One solution beneficial in many cases of morbid obesity if one’s obesity is not eventually controlled or corrected is what is known as gastric bypass surgery. This is a type of bariatric surgery that essentially reduces the volume of the human stomach in order to correct and treat morbid obesity by surgical re-construction of the stomach and small intestine. Patients for such surgeries are those with a BMI of greater than 40, or a BMI greater than 35 if the patient has comorbidities aside from obesity. This surgery should be considered for the severely obese when other treatment options have failed.
    There are three surgical variations of gastric bypass surgery, and one is chosen by the surgeon based on their experience and success from the variation they will utilize. Generally, these surgeries are either gastric restrictive operations or malabsorptive operations. Over 200,000 gastric bypass surgeries are performed each year, and this surgery being performed continues to progress as a suitable option for the morbidly obese. There is evidence that this surgery is particularly beneficial for those obese patients that have non-insulin dependent Diabetes Mellitus as well.
    So the surgery to correct morbid obesity greatly limits or prevents such co-morbidities associated with those who are obese. Two percent of those who undergo this surgery die as a result from about a half a dozen complications that could occur. However, the surgery reduces the overall mortality of the patient by 40 percent or so, yet this percentage is debatable due to conflicting clinical studies.
    Age of the patient should be taken into consideration, as to whether or not the risks of this surgery outweigh any potential benefits for the patient who may have existing co-morbidities that have already caused physiological damage to the patient. Also what should be determined by the surgeon is the amount of safety, effectiveness, and rationale for a particular patient regarding those patients who are elderly, for example.
    Many feel bariatric surgery such as this should be considered as a last resort when exercise and diet have failed for a great length of time.
    If a person or a doctor is considering this type of surgery, there is a website dedicated to bariatric surgery, which is: http://www.asmbs.org,

    Dan Abshear

    ________________________________________

    Reply

  9. By suganthi
    593 days ago

    Oh the pressure! :)
    No, it is good for me. I am gonna get organized with my eating. I am good with exercise most times because I enjoy a heart-pounding run. But I love food equally.. gotta tweak things a bit.

    Reply

  10. By Liz
    593 days ago

    Good luck. Let us know how you get on.

    Reply

  11. By suganthi
    593 days ago

    Yup Liz.
    Gotta lose some 10 lbs.
    I would be happy with 10 lbs..

    Reply

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