Probably nearly all of you out there have seen certification symbols (logos, icons, whatever you like to call them) for things like Fair Trade Certified and USDA Organic and Energy Star.
But do you know what it means if you see a leaping bunny symbol on a product? How about FSC with a tree drawing? VeriFlora — you may have heard of it, but do you know what it’s all about?
This week we’ll look at a few of the lesser-known eco symbols you might encounter. A really good thing about these symbols is that not just anyone can stick them on a product.
Manufacturers must have third-party verification before being allowed to promote themselves as VeriFlora or Leaping Bunny certified. Think of these symbols as girl scout patches. Manufacturers can’t buy them. They have to be earned through serious effort.