Subscribe
Previous Post
In a hilarious new ad campaign from the Ad Council and the National Campaign to Prevent Teen and Unplanned Pregnancy, we are reminded just how awkward sex can be (something that The Gloss also pointed out earlier this week with the most embarrassing moments during sex).
Yes, sex can be funny and filled with mishaps, as revealed during these ads which show couples struggling to get their clothes off, bumping into things, falling out of the shower and the all-t00-familiar dog staring at you. But the ads are about more than just awkward moments. Their focus is on birth control with the message: “You didn’t give up on sex. Don’t give up on birth control either.” We kinda like that!
According to the National Campaign, nearly one in 10 unmarried women ages 20 to 29 has an unplanned pregnancy each year, or 1.3 million pregnancies annually, giving the U.S. one of the highest rates in the developed world. The goal with this new campaign is to reduce the number of unplanned pregnancies, given that less than half of all young women are using birth control consistently, they say.
Lee Garfinkel, co-chairman of Euro RSCG, New York who developed the ad, explained:
In order to get this cynical young woman to pay attention, and break through the clutter, we had to do something that was relatable and would have a high impact.
In addition to promoting responsible sex, the ads direct women to go to Bedsider.org, a new online site where you can compare different birth control methods and even get text reminders to take your pill. How about that? Visitors will also be invited to share their their funniest or most awkward romantic moments.
Because, let’s face it, if you can get through accidentally spraying a guy in the face with whipped cream, surely you can get through putting on a condom.
Photo: bedsider.org
dh was honestly revolted by the thought, even when i was 1 month overdue and needed him to try and help me get into labour naturally, i truely believe it would have been easier to convince him to cut his right arm off.. his exact words on this was ” my baby is something innocent and pure that we created and i dont feel right about banging away at it,” (sorry to be graphic) he couldnt fathom being sexually aroused by what he felt was now our child (my body no longer was mine, and dd still doesnt think it is) needless to say being so overdue and so big it was a very uncomfortable chore on my end too..
http://www.city-girls.com/